The Blockchain Creative Labs division of Fox Entertainment has inked a deal with the WWE to launch a new line of NFTs.


According to Fox Entertainment, fans will need to create a digital wallet through Eluvio that will act as their NFT vault. Fox says fans can purchase collectibles using debit cards, credit cards, and cryptocurrency.

Fox is evidently intent on making a big push into the NFT market, and it could be just the start of the WWE’s involvement in the space as well. “This new partnership allows us to deepen our relationship with FOX, as we continue to explore new and creative ways to engage our passionate fanbase,” said Scott Zanghellini, WWE’s senior vice president of revenue, strategy, and development, in a press release.