Binance, the crypto trading giant, unveils a dedicated U.K. domain to align with the updated British regulations for financial promotions. This move ensures compliance with the U.K.’s new crypto advertising rules.
Binance, a major player in crypto trading, has introduced a dedicated domain for its U.K. customers, aligning with Britain’s revised regulations for financial promotions. Under these rules, Binance will exclusively offer products and services to retail users that adhere to the latest crypto marketing guidelines.
The U.K.’s Financial Conduct Authority (FCA) introduced stringent regulations in June, mandating crypto firms to verify potential investors’ knowledge and experience while ensuring they understand the associated risks.
To facilitate compliance, Binance has partnered with Rebuildingsociety.com, an FCA-regulated platform responsible for reviewing and approving Binance’s promotions. This partnership allows Binance to meet regulatory requirements in the U.K.
U.K. retail users will now be redirected to the new domain, granting access to services compliant with local regulations. These services encompass fiat and cryptocurrency transactions, spot and margin trading, and Binance’s various solutions, including Binance Pay, Convert, Launchpad, Crypto Loans, and the NFT marketplace.
However, certain products such as Binance’s Academy, Research, Feed platforms, gift cards, and referral bonuses will no longer be available to retail customers in the U.K. These changes apply from Oct. 8, 2023, exclusively affecting retail users.